Why Neiman Marcus and Whole Foods are Riding the $12B CBD Products Wave

The wellness movement — biohacking and fitness classes meet consumerism  — continues. Consumers continue to want cleaner, healthier and … organic-er products. And as usual, the market is quick to respond to demand.

Whether it’s organic juice-based makeup, herbal hair care or non-toxic nail polish, or whatever else Gwyneth Paltrow recommends, the wellness-focused consumer has many botanical options at his or her disposal.