trend report: what was red hot and green at indie beauty expo 2018


The Indie Beauty Expo in Los Angeles (IBELA) delivered an exciting lineup of innovative clean, green and cruelty-free brands — proving once again that independent brands are where to look for popular new trends. New brand launches, inventive ingredients and novel approaches were everywhere you looked. Some more established brands presented fresh product releases and rebrands to keep them ahead of the game.

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